She has been spending 100,000 pounds annually on beauty treatments, stylists and dieticians, say reports.
She sees it as an investment - something she needs to perfect to do well in her career," the source added.
If sources are to be believed, Cole has hired dating personals stylist for 30,000 pounds.
She also spends 9,000 pound-a-year on hair, 12,000 pounds on a private dietician, 14,000 pounds on personal training sessions, 5,000 pounds on treatments and 36,000 pou! nds on a fat-burning machine.
The source added to B! ritain's Closer magazine : "Cheryl knows she lives an incredibly privileged life, yet sometimes things can get on top of her.
"She's worried about looking anything other than perfect. She knows it's hard to understand her or the huge pressure she's under."
Source: http://timesofindia.indiatimes.com/Entertainment/International-Stars/Cheryl-Cole-spends100k-on-her-looks-/articleshow/4697654.cms